Andrew Whited is a senior design leader bringing order and elegance to complexity
Foundation before surface, system before screen. I've been leading principled design across product teams at scale for over a decade before forming a multidiscipline creative studio.
I've spent years leading design inside large enterprise organizations at IBM, working across regulated industries and complex multi-team platforms. I've led teams, mentored designers, and worked to ensure user-centered design earns a seat at the table.
Good organization is the precondition for good design. I focus on information architecture: how information is arranged, how the system works, and how users orient themselves. Most problems are structural before they are aesthetic.
AI has been part of my work for most of my career. I design and ship products that extend user capabilities, with a focus on user experience, explainability, and trust.

- Automatic Content Transfer to a Physically Present Person Based on NLPTechnical Publication · 2024
- UXR System and Method using AI to Facilitate and Enhance Research ActivitiesTechnical Publication · 2025
- User Testing vs. User TeachingUX+DEV Summit · Miami, FL · 2017INTERACT · Mumbai, India · 2017
- Collaboration: Design, Engineering, OMIBM · Austin · 2018
- Instana AI Strategy
A unifying interaction model for AI in observability — built before agentic patterns had a name.
Senior Design Lead2023-2024 - IBM Business Automation Platform
An object model and authoring container that unified IBM's Business Automation portfolio.
Senior Design Lead2016–2020 - IBM Connect to Cloud
Led design for a hybrid cloud platform connecting on-premise IBM software to the cloud, directing a distributed team across multiple releases.
Design Lead2016–2018